ARC’TERYX’s initiative — ‘SHE, THE MOUNTAIN’ — brings together a diverse group of accomplished women to explore the intersection of mountaineering, personal growth, and gender empowerment. The project is set against the stunning backdrop of Mont Blanc in Chamonix, France. The campaign boldly features Yang Xiaohua, a trailblazing climber aiming to become the first Chinese woman to achieve IFMGA certification, alongside actress Ni Ni and writer-director Zhou Yijun. Through their shared experiences in ‘The Mountain Classroom,’ the documentary highlights the parallels between these women’s professional journeys and the challenges of alpine climbing.

ARC’TERYX’s ‘SHE, THE MOUNTAIN’ boldly emphasizes resilience, collaboration, and the breaking of societal barriers. Consumers — particularly those interested in outdoor sports, gender equality, and personal development — would find this initiative compelling.

Image Credit: ARC’TERYX