The Magnum Vegan Collection has been reformulated in the UK to help further refine the taste and texture of the plant-based ice cream treats. The reformulation is being observed across three products including the Vegan Classic, Vegan Almond and Blueberry Cookie, which will all see the pea protein in their recipes swapped out for soy protein. The result is an enhanced mouthfeel that’s rich and velvety with a texture that more closely resembles the silkiness of dairy alternatives.

The brand explained the reformulated Magnum Vegan Collection on its website saying, “The new Magnum Vegan Collection marks another milestone in its journey to deliver indulgence without compromise for plant-based pleasure seekers with a mouth-watering trio of flavours — Vegan Classic, Vegan Almond, and Blueberry Cookie. The new soy-based recipe delivers the velvety, luxurious, experience notorious to Magnum.”

Image Credit: Magnum/Unilever