From the continued rise of artificial intelligence to new efforts in sustainability and corporate responsibility, this list of business trends in 2025 is covering everything making waves in the new year. Affordable products, data-driven decision-making, and a shift toward personalized customer experiences are just a few of the key trends that will define the business world in the coming years.

One brand adapting its products to be more inclusive is Boticário Group, which has launched its Inclusive Accessories initiative. In collaboration with Mercur, the initiative introduces innovative adhesive bases and thickeners designed to enhance the usability of beauty products, making them easier to use among individuals with disabilities or upper limb motor limitations.

On the digital side, Globe Explorer efficiently solves the vast amount of information scattered across the internet. Starting with a broad overview, it enables users to gradually narrow down their searches, offering a more focused and intuitive browsing experience. This approach simplifies finding relevant content, helping users easily navigate the digital world.

For more business trends in the year ahead, check out Trend Hunter’s 2025 Trend Report.