The mouthwatering foods featured in animated series always leave fans wondering what they taste like, and The Simpsons x Hismile collab makes the once-imaginary flavor of a purple slushie beverage ready to be experienced in the real world.

The Simpsons Purple Squishee Toothpaste boasts the essence of “Kwik-E-Mart’s” best-kept secret, and its bright yellow packaging contrasts with the colorful toothpaste that comes out of it. This slushie-inspired formula pairs the fresh yet familiar flavor with a fluoride-enhanced formula for lasting smile care to delight new and old fans of The Simpsons alike.

The complete Hismile x The Simpsons collab also introduces a color-coordinated electric toothbrush, replacement heads, and a combo that infuses the task of twice-daily brushing with fun.