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Saucony’s latest global campaign is dubbed ‘Run as One’ and the initiative emphasizes the unifying power of running and the sense of community it fosters.
The Run as One campaign’s 30-second anthem video features Saucony athlete Vanessa Fraser and creative collaborator Jae Tips. The visuals and narrative highlight how running transforms from an individual activity into a collective experience that creates connections and shared purpose.
The Run as One campaign is supported by out-of-home advertising in key cities like Boston, London, and Paris, as well as through CTV, online video, and social media channels. To bring the campaign to life, Saucony is organizing a series of global run club events, both in-person and virtual. These activations start with coffee shop residencies in major cities, including New York City’s Ludlow Coffee Supply.
Image Credit: Saucony
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