The Crumbl Red Box packaging has been debuted by the brand in celebration of Valentine’s Day and to give its recognizable pink boxes an update for the season. The packaging will be observed across the brand’s six-packs and Mini 12-packs while supplies last for the Valentine’s Day season, and will also include stickers and love-themed gift cards. The brand is also introducing eight new flavors just for Valentine’s Day to further reinforce the romantic theme this winter.

CBO and Co-Founder Sawyer Hemsley spoke on the new Crumbl Red Box packaging saying, “Crumbl pink is a key part of our brand. However, during a week so focused on love and gathering, we knew we wanted to do something special! The Red Box is a tribute to both Valentine’s Day and the innovative spirit that continues to drive our brand.”

Image Credit: Crumbl