The Friday in January has come to be known as “Quitters Day” because it’s the day people are most likely to give up on their New Year resolutions, and to help people keep their goals, BrightFarms teamed up with Instacart to deliver free salad kits.

The indoor farming industry expert teamed up with the leading grocery technology company for a campaign to offer free Crunch Kits for a limited time, while supplies last. Highlighting BrightFarms’ commitment to the crispiest, crunchiest, freshest lettuce, this campaign provided the push many needed to get back on track. Although the idea of healthy eating often leads people to believe that they’ll be missing out on flavor, BrightFarms’ Quitters Day promotion gave Instacart customers the chance to claim fan-favorite kits like Chickpea Caesar, Sunny Bacon or Southwest Chipotle.