Over half of these new items will be part of the retailer’s Clover Valley grocery line, reflecting its commitment to providing affordable and quality options for its customers. The expansion aims to cater to the growing demand for private-label products, gaining traction as shoppers seek value without compromising quality.

“We are proud to make significant investments in our private brands, bringing even more on-trend products and pantry staples to shelves,” Emily Taylor, Dollar General’s Executive Vice President and Chief Merchandising Officer, noted.

Dollar General is ramping up its marketing efforts to support the rollout, aligning the launch with National Private Brands Month in January. The brand will stock everything from cinnamon rolls to salad dressings, providing consumers with cost savings.

Image Credit: Dollar General