The company put new branding in the spotlight, which includes packaging that features concern-first icons alongside straightforward product names to help consumers more easily find what they need. The brand is also introducing the Zombie Cell Clarifying Mask alongside the Zombie Cell Clarifying Serum that each target senescent cells that can contribute towards premature skin aging.

Chief Marketing Officer Andrea Kundar commented on the branding update and new products from Acure skincare saying, “Our brand refresh represents a renewed dedication to helping our consumers easily identify products that address their specific skincare concerns. The new packaging includes updated iconography that clearly highlights each product’s targeted benefits.”