VEGA, known for its plant-based protein powders and nutritional products, has introduced a 2025 rebrand, featuring a refreshed look and updated product line designed to support athletic performance and fitness journeys. The rebrand includes new formulations, products, and redesigned packaging with a celestial color scheme. The brand also introduces the tagline ‘VEGA – Perform Better,’ highlighting its focus on enhancing performance.

The updated product line supports various stages of fitness, from pre-workout energy to post-workout recovery. Each formula uses “plant-based ingredients for energy, endurance, and recovery while maintaining a commitment to being 100% plant-based, dairy- and lactose-free, and free from artificial additives.”

New additions include ‘Protein + Creatine,’ combining “30 grams of plant-based protein and 3 grams of Creatine Monohydrate, available in Chocolate and Vanilla flavors.” The ‘Pre-Workout Energy’ formula, with increased caffeine from natural sources, and the ‘Ready-To-Drink Protein Shake’ are also available at select retailers in the US and Canada.

Image Credit: VEGA