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Make Up For Ever launched its new Super Boost franchise with a lightweight, moisturizing skin tint and a moisturizing, plumping lip gloss in its first strategic bid to attract Gen Alpha and Gen Z beauty lovers.
The Super Boost Lip Gloss with a high-shine finish is available in shades like Wherever Walnut and Anywhere Caffeine, which perfectly coordinate with the brand’s viral Artist Color Pencil. The lightweight Super Boost Skin Tint comes in unique accordion packaging and delivers an instant refresh that also supports long-term skincare with an infusion of hyaluronic and polyglutamic acids.
“Super Boost is a very Gen-Z- and Gen-Alpha-driven launch—the Skin Tint and the Lip Gloss are very skin-care-ingredient-forward products,” said Jessica Lo, the brand’s head of communications and integrated marketing.
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