In order to showcase the future of modern retail, Trend Hunter enlisted the help of the Toronto-based boutique Smoke + Ash to be a part of Future Festival 2017. To find out what the hip Queen West retailer has in store for its exclusive Trend Safari, Trend Hunter sat down with shop owner Jaya Kahlon.

Right from the outset, it is clear that Smoke + Ash is not just any clothing store. Rather, Smoke + Ash is a meticulously curated boutique that “caters to those who appreciate a unique and engaging lifestyle shopping experience.” As a result, the store only stocks a hand-picked selection of contemporary items, which includes everything from clothing and footwear, to skincare and homegoods.

As Kahlon explains, Smoke + Ash largely carries products for the contemporary woman “who wants items that are special, with a fresh and modern aesthetic.” These products are regularly updated in order to ensure that the customer always enjoys a unique and engaging experience each time they visit. Kahlon also tries to set up different points of interest throughout the store, so as to inspire customers and help them discover new products. The store is even equipped with a digital styling tool that helps customers visualize the different ways they can wear each piece.

For those who visit Smoke + Ash as part of their Future Festival Trend Safari experience, Kahlon will be highlighting how the shop is pioneering the future of retail. Kahlon will specifically touch on the shop’s digital styling tool, as well as branding, and how trends play into the way that the shop’s merchandise is curated.

To join top innovators for this year’s Trend Safari at Smoke + Ash, be sure to purchase your Future Festival tickets today.