Featuring brand ambassadors Liu Haocun and Zhao Jinmai, the 2025 Chinese New Year film transports viewers to a lively Cantonese tea house in Beijing, where an ordinary gathering transforms into a surreal, dreamlike adventure. The visual narrative aligns with Miu Miu’s signature whimsical aesthetic while offering a fresh take on the Year of the Snake celebrations.

Accompanying the film is Miu Miu’s limited-edition collection that embraces festive themes with a mix of contemporary and classic styles. The lineup includes oversized knits, tailored tweeds, embellished denim, and structured leather pieces, complemented by signature accessories such as pearl chains, opera gloves, and exclusive handbag designs. Footwear options range from casual sneakers to delicate kitten heels.

Image Credit: Miu Miu