The growing popularity of pea protein as a sustainable and nutritious alternative has been met with challenges related to taste and texture, which can impact consumer appeal. Imbibe, a company specializing in flavor solutions, has introduced NonSense Pea Protein Maskers to address these issues.

Available in both powder and liquid forms, Imbibe’s NonSense Pea Protein Maskers are designed to eliminate unwanted beany notes, bitterness, and grainy textures without affecting the protein content or nutritional value of the product. For businesses in the plant-based food and beverage industry, this innovation offers a cost-effective way to improve product quality without relying on additional ingredients that may not fully resolve the issue.

By providing free samples and expert development support, Imbibe positions itself as a valuable partner for brands looking to refine their formulations and enhance their market competitiveness.

Image Credit: Imbibe