Alaïa’s new bookstore and café at its London flagship store provides a unique and immersive experience that blends fashion, art, and culture. Located on New Bond Street, this space underscores the brand’s commitment to fostering creativity and dialogue in creative ways.

In partnership with Claire de Rouen, the bookstore offers a curated selection of rare and signed books focused on photography, fashion, and art. The café, which is operated in collaboration with Violet Cakes, brings the renowned culinary expertise of Claire Ptak to the space with a lineup of seasonal cakes and a welcoming environment for social interactions.

The bookstore and café combination enhances Alaïa’s reputation as more than just a fashion destination, but a cultural gathering point.

Image Credit: Alaïa