The small Texas town of Dew, located about 90 miles southeast of Dallas, is the focus of a bold proposal by HARD MTN DEW to rename it ‘HARD DEW, Texas’ as part of the brand’s launch in the state. With “a population of approximately 70, Dew is poised to become the center of attention if the petition for the name change is successful.”

If approved, the initiative would include several community-focused activities. These would feature the installation of a ‘WELCOME TO HARD DEW, TEXAS’ sign, a large can installation, and a special happy hour for residents aged 21 and older. Additionally, a community enhancement fund would be established to support local improvements for the town.

Ultimately, this move reflects HARD MTN DEW’s strategy to “not only create local engagement but also elevate its brand presence in Texas, all while contributing to the community in a meaningful way.”

Image Credit: HARD MTN DEW