With AI marketing expected to reach $107.5 billion by 2028, Karim explored how brands can leverage AI for efficiency while preserving human creativity and authenticity. AI tools are revolutionizing data analytics, content creation, and social media marketing, but Karim emphasized that AI enhances marketing — it doesn’t replace the human touch.

She also addressed the growing need for authenticity. While 90% of marketers believe their content is authentic, many consumers disagree, exposing a trust gap AI alone cannot fix. Brands like Starbucks and Virgin Cruises have successfully integrated AI while maintaining emotional connection, showing that AI should support, not replace, human ingenuity.

Karim highlighted emerging trends like ethical resonance and casualization, which reflect consumers’ increasing demand for transparency, inclusivity, and value-driven marketing. As AI reshapes the industry, businesses must balance efficiency with ethical engagement.

Couldn’t make it to Future Festival Miami? Join us in New York from June 3-4 to explore AI, marketing, and future trends with top innovators from brands like Netflix, Google, and Starbucks!