As a leading expert in consumer behavior and workflow innovation, Scharf has helped some of the world’s top brands — including Samsung and Bacardi — streamline their innovation strategies. As the founder of Trend Hunter’s Client Research Team, she has led over 10,000 custom trend reports and workshops, helping businesses decode the future of entertainment, marketing, and cultural shifts.

Her keynote will focus on three key AI-driven trends: Acceleration, Divergence, and Redirection — revealing how businesses can enhance immersive experiences, create niche engagement strategies, and rethink audience connection. She’ll explore case studies like The Sphere’s seamless tech-driven concert experience and A24’s fan-driven community model, highlighting how AI is reshaping audience expectations and engagement.

Couldn’t make it to Future Festival Miami? Join us in New York from June 3-4 to explore AI, marketing, and future trends with top innovators from brands like Netflix, Google, and Starbucks!

Image Credit: Trendhunter