At Future Festival Miami, the Miami Herald covered how different generations are adopting AI in unique ways. Hosted by Trend Hunter, the event explored how AI shapes consumer behavior across Baby Boomers, Gen X, Millennials, and Gen Z — but with a twist. Armida Ascano, Chief Content Officer, introduced the idea of microgenerations, breaking down how each group interacts with AI differently.

Baby Boomers embrace AI for productivity and social connection, but only if it’s practical. They’re not interested in tech for tech’s sake—it has to make life easier.

Gen X, balancing careers, kids, and aging parents, sees AI as a multitasking tool. As many hold leadership roles, they’re crucial for securing AI buy-in at work.

Millennials, despite their reliance on technology, want less screen time. AI could help improve work-life balance, set boundaries for kids, or simplify daily tasks, reducing digital fatigue.

Gen Z, fully immersed in AI, uses it seamlessly in work, school, and social media. For them, it’s not about whether to use AI but whether they need to hide it from teachers or employers.

AI adoption isn’t universal — it’s generational. Understanding these shifts is key to the future of AI-driven business.

Image Credit: Pedro Portal