This Bonchon Lunar New Year promotion is being run by the brand to provide customers with a celebratory way to ring in the Year of the Snake and enjoy some exclusive merch at the same time. The promotion will see the first 50 guests who dine in on Wednesday, January 29, 2025 receiving a Bonchon tote bag that’s themed with the Year of the Snake in mind. The brand also encourages diners to start the year off right by trying out the Bonchon Lucky 3 meal options priced at $13.99.

CEO Suzie Tsai spoke on the Bonchon Lunar New Year promotion saying, “We wanted to ring in 2025 with a fun gift for our guests as a way to thank them for their support and wish them good luck in the new year. We look forward to another year of growing our brand and continuing to create innovative, authentic Korean-style dishes for our guests to enjoy.”