The Lay’s Super Bowl Ad is taking a heartfelt turn this year, shifting the spotlight from its new ‘All Dressed’ flavor to the family farmers who grow its potatoes. In the 60-second spot titled ‘The Little Farmer,’ directed by Taika Waititi, the PepsiCo brand celebrates the dedication of American farmers in a touching and visually rich story.

The ad follows a young girl who tends to a single potato, caring for it as it grows — symbolizing the patience and effort of real farmers behind Lay’s chips. Set to a nostalgic cover of ‘All I Want Is You’ by Caroline Says, the commercial culminates with a tribute to the 50 family-owned farms supplying Lay’s potatoes, reinforcing the brand’s commitment to its roots.

While Lay’s originally planned to debut its All Dressed chips during the Super Bowl, that ad will now air during SNL50: The Anniversary Special on February 16. For the Big Game, Lay’s is choosing authentic storytelling — honoring the hardworking families who make its chips possible.

Image Credit: Lay’s