As part of its commitment to consumer engagement, BÉIS introduced a large-scale human claw machine, allowing participants to be safely harnessed and lowered into a pit filled with exclusive BÉIS products. Attendees had the opportunity to collect sought-after items, including the highly anticipated return of the ‘Berry Collection’ in new styles, along with branded merchandise.

The takeover drew an enthusiastic crowd, with eager participants vying for a chance to engage in the experience, and
beyond offering prizes, the activation highlighted BÉIS’s dedication to creating community-driven experiences. Moreover, the large-scale installation captivated onlookers and reinforced the brand’s reputation for innovative retail engagement. By merging entertainment with shopping, BÉIS transformed the in-store experience into a dynamic and memorable event for consumers.

Image Credit: Daniel Yoon