The Dallas Morning News is set to launch two election tools aimed at enhancing voter engagement ahead of the November 2024 elections. These efforts include the ‘Back to the Ballot’ tool and a comprehensive voter guide, designed to equip North Texans with essential information and resources to make informed voting decisions.

The ‘Back to the Ballot’ tool features an online quiz that personalizes the voting experience by helping users identify issues that matter to them. This initiative is part of a broader strategy to address low voter turnout in Texas, which has historically lagged behind the national average. By providing accessible and straightforward information about the importance of voting, this election tool aims to engage citizens and encourage participation in the electoral process.

In addition, the Dallas Morning News has conducted extensive polling, surveying around 3,000 North Texans to gather insights into the issues that resonate with voters. The results of this polling have informed in-depth reporting on critical topics such as gun legislation, reproductive rights, education, and immigration.

Image Credit: The Dallas Morning News