The ‘BÉIS Sport Collection’ launch was celebrated through a collaboration between BÉIS and [solidcore] with the ‘BÉIS Training Club,’ a week-long initiative promoting an active start to 2025. Held from January 7–14, the program introduced the high-performance line, blending style and functionality for on-the-go lifestyles, officially launched on January 15.

To highlight the collection, [solidcore] studios in nine cities, including “Miami, Austin, and New York City, were transformed with BÉIS branding, offering participants an engaging fitness experience.” The campaign culminated on January 11 with a complimentary class where attendees previewed the Sport Collection.

With “1,375 participants and nearly full attendance,” the initiative underscores BÉIS’s dedication to immersive, community-driven experiences. Building on activations like the ‘BÉIS Wash’ and ‘BÉIS Hotel Series,’ the brand continues to blend functional design with meaningful consumer engagement.

Image Credit: BÉIS