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Sports

Tuesday Briefing: Trump’s Tariff Threat to China

Trump threatened China with even bigger tariffsPresident Trump yesterday told China to rescind its retaliatory tariffs on the U.S. or face additional tariffs of 50 percent starting tomorrow....

Women’s College Basketball-Themed Capsules : women’s college basketball

Mitchell & Ness has partnered with Playa Society to launch an exclusive collection celebrating the legacy and culture of women’s college basketball. The...

Refreshing Basketball-Themed Beverage Campaigns : Beverage Campaign

Coca-Cola Zero Sugar has launched a dynamic new beverage campaign centered around March Madness. Through it, the brand aims to engage and refresh...

Interactive Golf Experiences : Hackers Golf

Hackers Golf is a mobile app designed to transform the traditional golf experience into something more engaging and enjoyable. The app caters to...

Upgraded Magsafe-Enabled Water Bottles : Ringo Pro

Ringo has unveiled Ringo Pro, an upgraded version of its MagSafe-enabled water bottle that offers a hands-free solution for following workouts or filming...

Athlete-Starring Footwear Campaigns : Speed Shopping

DICK’S Sporting Goods has introduced its latest footwear campaign, 'Speed Shopping,' featuring a dynamic collaboration with iShowSpeed, Suni Lee, Travis Hunter, Tom Brady,...

Interactive Game-Based Fitness Platforms : Game-Based Fitness

Positioned as a pioneer in game-based fitness, Ergatta has partnered with leading connected fitness platform iFIT to introduce interactive gaming and virtual racing...

Tour de France Indoor Bike

For cycling enthusiasts who want to immerse and authentic training experiences, iFIT launched the first official NordicTrack Tour de France Indoor Bike. The...

Second-Screen Sidekicks : hutty

As the Official and Only Pizza Sponsor of college basketball's biggest tournament, Pizza Hut is introducing a second-screen companion called Hutty to support...

Real-Time Performance-Tracking Eyewear Designs : smart eyewear

CYBERSIGHT has introduced the Guardian HUD Glasses, a revolutionary smart eyewear design that promises to elevate outdoor sports. The state-of-the-art wearable combines real-time...

Basketball Cable Updates : Xfinity Multiview

The Comcast Xfinity Multiview feature is being expanded by the telecom company in celebration of March Madness to support fans in their bid...

Auto Brand-Supported Soccer Tournaments : canada soccer

Volkswagen Canada has announced a significant partnership with Canada Soccer, becoming the organization’s Exclusive Automotive Sponsor. This collaboration underscores Volkswagen’s commitment to fostering...

Taekwondo Champion Sports Campaigns : Skylar Park

Skylar Park headlines the Canadian installment of the adidas 'You Got This' campaign, which encourages positive sideline support in sports. As the "reigning...

Basketball Culture-Inspired Campaigns : Let Them Talk

Under Armour has launched its new campaign, 'Let Them Talk,' in collaboration with video creator collective RDCWorld. The campaign, which debuted on March...

Basketball-Themed Beverage Campaigns : Athletic Brewing Company

Athletic Brewing Company, the leading non-alcoholic beer producer in the U.S., has launched its 'From Tip-Off to Title' campaign. The initiative targets basketball...

Performance Apparel Store Openings : Bandit running

Bandit Running is officially hitting the streets of Los Angeles with its first-ever West Coast storefront in Silver Lake. The new space, built...

Hockey-Inspired Collaborative Art Installations : Prime Monday Night Hockey

LEGO Canada and Prime Monday Night Hockey have joined forces to celebrate Canada’s deep-rooted hockey culture with an interactive mural project at Toronto’s...