Mitchell & Ness has partnered with Playa Society to launch an exclusive collection celebrating the legacy and culture of women’s college basketball. The...
Ringo has unveiled Ringo Pro, an upgraded version of its MagSafe-enabled water bottle that offers a hands-free solution for following workouts or filming...
DICK’S Sporting Goods has introduced its latest footwear campaign, 'Speed Shopping,' featuring a dynamic collaboration with iShowSpeed, Suni Lee, Travis Hunter, Tom Brady,...
Positioned as a pioneer in game-based fitness, Ergatta has partnered with leading connected fitness platform iFIT to introduce interactive gaming and virtual racing...
For cycling enthusiasts who want to immerse and authentic training experiences, iFIT launched the first official NordicTrack Tour de France Indoor Bike. The...
As the Official and Only Pizza Sponsor of college basketball's biggest tournament, Pizza Hut is introducing a second-screen companion called Hutty to support...
CYBERSIGHT has introduced the Guardian HUD Glasses, a revolutionary smart eyewear design that promises to elevate outdoor sports. The state-of-the-art wearable combines real-time...
Volkswagen Canada has announced a significant partnership with Canada Soccer, becoming the organization’s Exclusive Automotive Sponsor. This collaboration underscores Volkswagen’s commitment to fostering...
Skylar Park headlines the Canadian installment of the adidas 'You Got This' campaign, which encourages positive sideline support in sports. As the "reigning...
Under Armour has launched its new campaign, 'Let Them Talk,' in collaboration with video creator collective RDCWorld. The campaign, which debuted on March...
Athletic Brewing Company, the leading non-alcoholic beer producer in the U.S., has launched its 'From Tip-Off to Title' campaign. The initiative targets basketball...
LEGO Canada and Prime Monday Night Hockey have joined forces to celebrate Canada’s deep-rooted hockey culture with an interactive mural project at Toronto’s...