Athletic Brewing Company’s ‘From Tip-Off to Title’ campaign features partnerships with prominent college basketball players, including Hassan Diarra, Caroline Ducharme, Rayah Marshall, RJ Davis, Jeremy Roach, and Rori Harmon, through Name, Image, and Likeness (NIL) agreements. These athletes will promote Athletic’s award-winning non-alcoholic beers and emphasize the brand’s appeal as a refreshing and inclusive option for sports enthusiasts.

The campaign also includes a new commercial titled ‘The Stadium,’ which humorously depicts a beverage vendor serving Athletic’s Run Wild IPA to fans, alongside digital, social media, and retail promotions designed to engage consumers during the basketball season.

Image Credit: Athletic Brewing Company