Volkswagen Canada has announced a significant partnership with Canada Soccer, becoming the organization’s Exclusive Automotive Sponsor. This collaboration underscores Volkswagen’s commitment to fostering the growth of soccer across Canada — from grassroots initiatives to the national stage. With a history of supporting Canadian soccer, including its involvement with the Canadian Premier League since 2019, Volkswagen aims to leverage its resources and brand influence to further elevate the sport’s profile in the country.

The collaboration also offers tangible benefits for soccer enthusiasts and Volkswagen customers alike. Through initiatives like the Volkswagen FC: Game Changers program, which has donated over $70,000 to community soccer projects, the brand has already made a meaningful impact on local soccer development. This partnership is likely to expand such efforts, providing more opportunities for young players, coaches, and fans to engage with the sport.

The partnership between the automaker and Canada Soccer comes at a pivotal time, as the country prepares to co-host the FIFA World Cup in 2026, an event expected to significantly boost soccer’s popularity and participation nationwide.

Image Credit: Volkswagen Canada