DICK’S Sporting Goods has introduced its latest footwear campaign, ‘Speed Shopping,’ featuring a dynamic collaboration with iShowSpeed, Suni Lee, Travis Hunter, Tom Brady, and Kevin Durant. The campaign blends athleticism and entertainment, transforming an everyday shopping experience into an unexpected competition against some of the most renowned figures in sports.

In the ad, “iShowSpeed embarks on a routine sneaker shopping trip at DICK’S Sporting Goods, only to find himself challenged by a lineup of elite athletes; Durant engages him in a one-on-one matchup, Lee tests his agility with a backflip challenge, and Brady presents a head-to-head showdown.” Throughout the campaign, top footwear selections—including the ‘adidas Spezial,’ ‘adidas Electric Exotic Speed Cleats,’ ‘Hoka Bondi 9,’ and ‘Nike KD18,’ are showcased.

The Speed Shopping campaign will be featured across multiple platforms, including “broadcast, digital, social media, and streaming services such as Amazon Prime, Disney+, Hulu, Max, Netflix, YouTube Auction, and YouTube Select.”

Image Credit: DICK’S Sporting Goods