A recent study showing that one in six children experience anxiety-related issues prompted Aldi to create a range of products to support mental health and wellness in kids—and it introduces cuddly companions like the Worry Monster.

This unique soft friend features a zippered component in the shape of a mouth that can be used to “eat” worries. Available in pink, blue and purple, the Worry Monster is a comforting toy that teaches kids to express, and address, their feelings.

Aldi’s new range affordably supports children’s wellness and mental health with products priced as low as £2.99. Alongside the Worry Monster, Aldi introduced weighted plush toys in the shape of bears, dinosaurs, and bunnies, plus soothing sensory solutions like color-changing lights and LED ball pits.