At NVIDIA GTC 2025, Unilever shared how it taps into the power of AI and digital twins to develop product imagery faster, cut costs, and boost the creation of relevant, personalized content that captivates consumers. Effectively, these technologies remove bottlenecks from marketing systems and free up human creativity for other areas of focus.

“This isn’t about pushing out more content—anyone can do that,” said Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, “It’s about starting with a deep understanding of people’s needs and desires, executing our campaigns with creativity and backed by a high-quality content creation machine to deliver desire at scale.”

TRESemmé Thailand, for example, has seen results not only in content generated twice as quickly but also an 87% reduction in content creation costs, and a 5% increase in purchase intent.