Throne SPORT COFFEE, a premium ready-to-drink coffee brand, has partnered with Alex Toussaint, a well-known Peloton instructor and fitness coach, to promote its performance-focused beverages. The collaboration highlights the brand’s commitment to energy, wellness, and peak performance. These values align closely with Toussaint’s personal philosophy of ‘Feel Good, Look Good, Do Better.’

As part of the partnership, Toussaint will feature in social media campaigns, brand events, and retail initiatives, sharing his experience with Throne SPORT COFFEE and its role in his fitness routine. The brand’s Coffee PLUS+ formula — which includes natural caffeine, B vitamins, electrolytes, and BCAAs — is designed to provide sustained energy without the drawbacks of traditional energy drinks or sugary coffee beverages. With low calories, no added sugar, and no dairy, Throne SPORT COFFEE caters to health-conscious consumers seeking a clean, effective energy boost.

Image Credit: Throne SPORT COFFEE x Alex Toussaint