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Starting March 3rd, SoulCycle riders will have access to Uni’s Hydrating Shampoo, Hydrating Conditioner, Skin Shield Body Wash, and Face Cleanser in locker room showers, along with the award-winning 24-Hour Body Serum for post-shower hydration. Additionally, through the Sweat It Out, See The Glow partnership, SoulCycle riders will gain exclusive early access to Uni’s Face Cleanser before its public release later in the year.
Beyond product integration, the collaboration includes a comprehensive 360-degree campaign featuring various consumer engagement initiatives. SoulCycle riders will receive complimentary Uni products on their birthdays, and the brands will host pop-up events at flagship SoulCycle locations, including a treatment pop-up during SoulCycle’s annual Wellness Weekend in the Hamptons.
Image Credit: SoulCycle x Uni
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