The drink is formulated with an electrolyte complex to help with hydration, while also featuring vitamins and minerals with no artificial colors, sweeteners or caffeine in the mix. The drink comes in four flavors including Miami Punch, Limon Lime League, Berry Copa Crush and Orange d’Or. The products respond to increasing calls for free-from performance-supporting solutions and are expected to be a hit amongst avid fans of Messi.

Global Chief Marketing Officer Jeremy Kanter commented on the Más+ by Messi™ drinks saying, “With Leo, we’ve achieved something almost unbelievable: a delicious tasting drink that has just 1g of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours. Better still, its unique blend of electrolytes, vitamins, and minerals absorb rapidly into your body, keeping you well hydrated so you can show up at your best all throughout the day. Put simply, we’ve reinvented the idea of daily hydration. We call it Positive Hydration.”