Target is partnering with Champion, the nostalgic sportswear brand that saw significant popularity throughout the 2000s. As a part of their new tie-up, the brands will be stocking a variety of apparel, accessories, and sporting goods, allowing consumers to shop for the brand at an affordable and accessible price point. The collection will feature unique fabrics, washes, trims, and an updated Champion logo, aligning with the brand’s new era.

“When you combine Champion’s legacy in sportswear with Target’s style authority, the result is something special,” Rick Gomez, Target’s chief commercial officer, said in a statement. “We know our consumers love new and differentiated items, and this partnership is all about merging sport, style and culture in a relevant way that resonates with them.”

Image Credit: Daphne Howland