The Durex Afterglow campaign is being launched by the condom brand for Valentine’s Day to encourage consumers to try out the brand’s lubricant as a way to enhance their sex lives. The campaign is arriving with a series of stats based on research done by the brand that reveals how personal lubricant can be used to improve intimate moments with a partner or solo. The campaign also identifies that consumers in the UK who use Durex condoms and lube are reported to be more satisfied with their sex lives when compared to those who don’t.

Category Manager Charlotte McCrudden commented on the Durex Afterglow campaign saying, “At Durex, our main goal is to help people have better sex. We’re on a mission to raise awareness of just how much lube can improve sexual experiences. What’s more, the post-sex glow helps keep you looking radiant. That’s the look that we want to help people achieve more often by using lube – think of it as the last, and most important, step in your self-care regime. Valentine’s Day is coming up, so now is the perfect time to treat yourself or a loved one!”