SIAL Shanghai 2025 focuses on China’s booming food and beverage market and aims to bring together international professionals who are seeking inspiration, connections, and possibilities for collaborations. The platform builds on the “golden opportunity” that is China’s food market which shows “a clear upward trajectory, projected to reach a remarkable $1.736 trillion by 2025.”

A key highlight of SIAL Shanghai 2025 will be the Tutto Pizza Village. This activation is marketed as “a celebration of pizza-making that brings together Ho.Re.Ca professionals and pizza lovers from around the world.” A premier gathering for pizza enthusiasts, the 2025 iteration will showcase a collaboration between Tutto Pizza, Regione Campania, SIAL Network, and Universal Marketing to share Italy’s agri-food products with conference attendees. In addition to this, SIAL Shanghai 2025 will also unveil an in-depth analysis of the pizza market with the ‘2025 Pizza New Potential White Paper.’

Image Credit: SIAL Shanghai 2025