Snackable fashion reaches new heights as QDOBA debuts ‘Chip Pants’ at New York Fashion Week, innovatively blending food and style. Designed with built-in compartments to hold QDOBA’s signature crispy tortilla chips, this bold creation introduces the “Chip Core” aesthetic. The initiative reflects QDOBA’s commitment to engaging Gen Z and Millennial consumers by integrating its brand into their lifestyle through unexpected and creative collaborations.

A recent study highlighted by the brand notes “Gen Z’s strong connection to fashion, with a higher percentage identifying as trend-conscious compared to Millennials.” By merging edible accessorizing with contemporary style, QDOBA reinforces its cultural relevance. This initiative not only showcases the brand’s creativity but also positions it as more than a QSR dining destination—establishing itself as part of a broader lifestyle experience.

Image Credit: QDOBA