The first spot, titled ‘Circles,’ features “Chastain alongside the Busch Guy, as two hikers become disoriented on a trail, repeatedly circling during their hike—The Busch Guy offers helpful advice on how to avoid getting lost, with Chastain providing additional insights.” As the official beer sponsor of NASCAR, Busch Light humorously references its experience with circular tracks while also emphasizing the importance of proper navigation in outdoor settings.

The second ad, ‘Time,’ sees the Busch Guy teaching viewers how to tell time in the wilderness using a Busch Light can, signaling when it’s time for happy hour. Both ads are part of ‘The Busch Guide’ series, which offers lighthearted outdoor survival tips from the Busch Guy. The new spots will first appear in 11 select markets before airing nationally during the 2025 NASCAR Cup Series season, starting with the Daytona 500.

Image Credit: Busch Light