A new generation of singles, frustrated with algorithms stacked against them and the addictive nature of dating apps, is turning to fresh, different experiences provided by alternatives like When We First—the first dating app created by a professional matchmaker. Based on a hybrid model that combines elements of online dating with traditional offline matchmaking, When We First officially launches on Valentine’s Day 2025.

When We First sets users up for success with data-driven online tools to help them identify their most engaging profile photos and helps them feel safe when connecting to verified profiles. The app also introduces The Human Button, a feature that lets them connect with real-life matchmakers for personalized tips and advice, as well as curated date guarantees.