Boys Lie x PopUp Bagels have introduced a limited-edition collaboration, the ‘Schmear Campaign,’ available at PopUp Bagels locations across New York City from February 12 to February 18. This collection features “custom-designed sweatshirts, trucker hats, and tote bags, blending Boys Lie’s signature aesthetic with PopUp Bagels’ well-known branding.”

In addition to the apparel, PopUp Bagels will offer a special Valentine’s Day schmear, ‘Chocco Cherry Bomb,’ which is a chocolate and cherry-flavored spread created specifically for the occasion. This collaboration reflects the connection between PopUp Bagels’ customers, who enjoy the ‘rip and dip’ bagel experience, and Boys Lie’s loungewear community.

The collection combines fashion and food, allowing customers to purchase exclusive apparel while enjoying a seasonal bagel offering. With availability limited to just one week, this collaboration provides a unique opportunity for fans of both brands to participate in the experience.

Image Credit: Boys Lie x PopUp Bagels