The Super Bowl isn’t just a showcase of athletic glory — it’s also a prime time for humorous Super Bowl campaigns that flex brands’ creativity. From quirky product launches to hilarious campaigns, these concepts bring laughter and levity to the big game.

One standout is Coors Light’s ‘Chill Face Roller.’ Blending beer culture with beauty, this unique device turns a chilled beer can into a facial massage tool. It’s the ultimate way for fans to ‘chill’ both inside and out before the game. As Coors Light puts it, ‘Why not chill your face while you chill your case of the Mondays?’ This playful crossover taps into self-care trends while giving beer enthusiasts a reason to smile.

On the wine side, Barefoot embraced casual fans with its ‘Barefoot Bandwagon Box.’ Partnering with Donna Kelce, the NFL’s beloved ‘football mom,’ Barefoot creates a judgment-free zone for bandwagon fans to sip wine and learn about the game. With a special Super Bowl experience on the line, this concept hilariously celebrates the lighthearted side of fandom.

Whether it’s self-care for beer lovers or wine for football newbies, these concepts prove that humor and creativity are always game-day winners.