LOLA is venturing into the postpartum category with the debut of its new collection. This line includes everything from stretch mark prevention cream to organic cotton postpartum pads, ensuring a comfortable and comprehensive approach to postpartum care.

Currently, LOLA sells its portpartum cream and cotton pads online through its website and at Walmart stores, but the brand also has plans to stock its products at Target starting in March 2025.

“Every woman deserves access to clean, non-toxic, and effective postpartum care,” Kelly Murphy, general manager of Lola, said in a statement. “By bringing our expertise in women’s wellness to the postpartum experience, we aim to empower new mothers to embrace their changing bodies with the peace of mind that they don’t have to sacrifice safety and comfort for convenience.”

Image Credit: LOLA