JAMBAR® — the artisan-made, whole-food organic energy bar created by Jennifer Maxwell — has entered into a three-year agreement as the official Energy Bar Affiliate Partner of Aspen Snowmass. The partnership with an internationally renowned mountain resort of this level ensures that JAMBAR® will stand out as a go-to snack for a quick energy boost.

The partnership with Aspen Snowmass entails a couple of branded activations. JAMBAR has committed to hosting more than 16 sampling days each season at the base of Aspen Snowmass’s four mountain resorts. The brand will also work with celebrated athletes to engage its audience and highlight its clean energy bars.

It is noteworthy to mention that JAMBAR® commits 50% of its after-tax profits to non-profit organizations that support music and active living.

Image Credit: JAMBAR®