What Supp Co., the brainchild of former British Vogue editor Kelly Gilbert, is redefining wellness with a bold, Zillennial-focused approach to supplements. Launching direct-to-consumer, the brand introduces three transdermal wellness patches — ‘Dip Out’ (chill), ‘Protect Your Energy’ (energy), and ‘Recovery’ (detoxification). Designed for a generation more focused on maximizing wellness than treating deficiencies, these patches offer a fun, flexible alternative to traditional pills.

What Supp Co. boasts a vibrant design and innovative features. Each patch includes mini-mantras like ‘Protect Your Energy’ and incorporates aromatherapy benefits: sandalwood for energy, chamomile for relaxation, and peppermint for detox. Gilbert’s trademarked ‘PatchTech’ delivers active ingredients like B vitamins, ashwagandha, and glutathione directly through the skin, ensuring optimal absorption.

With plans to expand into other innovative formats, What Supp Co. is positioned to become a wellness staple for those seeking balance, creativity, and convenience in their routines.

Image Credit: What Supp Co.