Hotel AZC is an emergency refuge shelter replica that was brought to life by VluchtelingenWerk Nederland, in collaboration with Tosti Creative. The pop-up experience is on a mission to “refute the persistent misconception that the emergency shelters where refugees and asylum seekers stay are luxurious.”

Hotel AZC is located at Stadhouderskade 156 in Amsterdam. The interior is characterized by a sober mood, with limited facilities and a tremendous lack of privacy. It seeks to shed light on the daily reality of 36,000 asylum seekers in Dutch emergency shelters.

Fleur Mosterdijk at VluchtelingenWerk Nederland shared about the campaign: “We started working with Tosti Creative because they know how to strike the right chord. There are many myths about the reception of asylum seekers and refugees in both the public and political debate. With this campaign, we give the Dutch a confronting insight into the emergency reception centres. Sometimes you have to see something with your own eyes before you really believe it. Fortunately, that works well with Hotel AZC.”

Image Credit: VluchtelingenWerk Nederland